B>E>A>K is a strange one. Alter-egos of the Sunderland-based Coal Train (including an ever-expanding 'nest' of other musicians), the band has gained a reputation for the their theatrical, visually arty shows with their members wearing masks that resemble a familiar group of irreconciably angry avian characters. To add to this somewhat bonkers experiment, the band members have gone under monikers such as The Blue Tit, The Red Rooster and The Green Gannett and do their interviews talking in subtitled chirps.
But hey, this is a music blog. It's the music that really matters. So it fills me with great pleasure to impart to you that B>E>A>K has not ignored their musical sensibilities for artistic mad-hattery. The Red Edition is the first part of a series called The Life Of Birds, and if this is a sign of things to come, I can only wait in feverish excitement as they prepare for their next release The Yellow Edition.
It's easy to dismiss this as a gimmick, but then think of all the fun you'll be missing. Far from being pretentious, B>E>A>K> instead feels like a liberation from the idea of 'what's 'cool' and what's 'silly'. Abandon all your prejudices and let yourself loose. B>E>A>K> have, and they're all the better for it.
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Here's the teaser video done for The Red Edition.